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7 Ways to Create Effective Brand-Activation Events in Singapore

December 3, 2018 | by MTM
7 Ways to Create Effective Brand-Activation Events in Singapore


Every brand runs marketing campaigns, but not every brand knows how to involve truly with consumers. This is where Event Services Singapore comes into play.

We are giving you 7 proven ways to shape, create, and run your event effectively.

  1. Make it exclusive.

Unless you have an endless marketing budget, your activation event in Singapore will be exclusive. Whether it’s a few days or a couple of weeks, make sure your audience and customers know your event has a definite start and end. It’s signifies noting that the more exclusive the event is, the more likely attendees are to share it on social media.

  1. Embrace technology.

Brand-activation events are very much refreshing because they’re not digital marketing play; despite of this, you get to interact with your customers face-to-face. Your event should be so much fun and creative that everyone there is using social media to capture most happenings in the event.

But go one step ahead by making technology an actual part of the event. If you’re running a scavenger hunt, it requires participants to collect the hints by clicking photos or texting a number for the next clue and give away prizes to the most creative.

  1. Use your space.

Brand-activation events are pretty effective because they bring people into your store. This means customers have a chance to talk with you directly and to relate to new merchandise. Use that to your advantage by choosing your store as the right location for your event.

  1. Create custom activities.

If you build the event, they will come but the most important question is will they stay? Create event appealing to a high extent of which people engaged and talking. Fuse with storytelling, this is what Museum Hack is known for: activities that engage, teach and get people to laugh together.

  1. Adopt discovery.

Customers should be able to discover information and products that are otherwise hidden or off-limits. You can do this in a number of ways depending on your event which Include gift cards, prizes, or an extra discount if they complete all the activities or find all the clues.

Discovery doesn’t have to be bound to your brand or store. You can also boost the discovery of your industry or city with trivia and factual questions. This can be a great way to encourage participation while preparing attendees for a grand one

  1. Include your staff.

To host a successful event, include your staff too and make sure that they’re well-informed. Once you’ve settled on an idea and to-do-list, involve your team in the details, ask them for ideas to improve, and assign responsibilities. By involving your staff from the beginning, you’ll make sure customers have the best experience.

  1. Tell a grand story.

It’s at the core of what we do, both inside and outside when we’re consulting with brands. Storytelling for brands can convert the way that teams, floor staff, and sales teams work, and it’s an essential part of an event.

Conclusion: MTM Events creates a closer bond between the consumer and the brand by immersing them in a fun and memorable experience. If a brand event mixes genuine positive emotions within people then they are more likely to associate those emotions with that brand, which is more effective than just showing them a Facebook ad or something.